Travis Scott has established himself as a force to be reckoned with in the music industry. One of the ways he has done this is by becoming the king of collaborations. With a seemingly endless list of high-profile partnerships, he has become one of the most sought-after artists in the game. Here’s a breakdown of how Travis Scott became the king of collaborations.
The Early Days
Travis Scott https://travissofficial.com/ born Jacques Berman Webster II, began his career as a producer, crafting beats for various artists. He gained notoriety for his work on Kanye West’s Yeezus album, which led to him signing with T.I.’s Grand Hustle imprint. It wasn’t long before he began releasing his own music, and he quickly gained a dedicated fanbase thanks to his unique sound and energetic performances.
As Travis Scott’s profile began to rise, he started collaborating with other artists. One of his earliest collaborations was with fellow Houston rapper, T.I. The two worked together on the song “Two Thangs,” which appeared on T.I.’s album Paperwork. He also collaborated with Big Sean on the song “Don’t Play,” which appeared on his 2014 mixtape, Days Before Rodeo.
Travis Scott’s debut album, Rodeo, was released in 2015. It was a critical and commercial success, debuting at number three on the Billboard 200 chart. The album was loaded with high-profile collaborations, including appearances from Kanye West, The Weeknd, Justin Bieber, and more.
Birds in the Trap Sing McKnight
Travis Scott’s second album, Birds in the Trap Sing McKnight, was released in 2016. It was another critical and commercial success, debuting at number one on the Billboard 200 chart. Once again, the album was loaded with collaborations, including appearances from Kendrick Lamar, Andre 3000, and Kid Cudi.
Travis Scott’s third album, Astroworld, was released in 2018. It was his most successful album to date, debuting at number one on the Billboard 200 chart and earning critical acclaim. Like his previous albums, Astroworld was loaded with collaborations. Some of the standout collaborations on the album included appearances from Drake, Frank Ocean, and James Blake.
In 2019, Travis Scott released Jackboys, a collaborative album with his Cactus Jack Records collective. The album debuted at number one on the Billboard 200 chart, making Travis Scott the first artist to have three number one albums in a year since The Beatles in 1964. Jackboys featured collaborations with artists like Young Thug, Quavo, and Offset.
The Fortnite Concert
One of Travis Scott’s most unique collaborations came in 2020 when he teamed up with the popular video game Fortnite for a virtual concert experience. The concert took place within the game and was watched by millions of players worldwide. The event was a huge success, and it helped cement Travis Scott’s status as one of the most innovative and creative artists of his generation.
In 2020, Travis Scott became the first celebrity to have a meal named after him at McDonald’s since Michael Jordan in 1992. The Travis Scott Meal was a massive hit, with long lines forming at McDonald’s locations across the country. The partnership was a huge success for both Travis Scott and McDonald’s, and it helped further solidify his status as a cultural icon. https://ibarmer.org/
In addition to his musical collaborations, Travis Scott has also partnered with a number of high-profile brands. He has worked with Nike on several occasions, including the release of his own Air Jordan 1 sneaker.